Knowlura Blog

Digital Video Consumption and Our Active Engagement

Posted by Michael Tolmie on 3/2/17 11:37 AM

Digital video consumption is more popular than ever. The importance of having a digital video strategy to help reach your target audience is quickly changing from a recommended option, to an essential part of any successful campaign. Although digital video first gained popularity on desktop devices, the paradigm has quickly shifted to mobile devices such as tablets and smartphones.

Digital video consumption amongst the adult population in the United States is also on the rise. According to eMarketer, adults are spending an average of 1 hour, 16 minutes watching digital video each day.

 

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Topics: Adult Students, Student Recruitment Strategies, Digital Marketing, Strategy, Digital Video

Knowlura Knows: What Makes an Online Degree Program Successful

Posted by Gregg Scoresby on 2/23/17 10:27 AM

CampusLogic CEO Gregg Scoresby recently spoke with Knowlura CEO Greg Baker about issues affecting enrollment and financial aid offices—and emerging trends that both departments on campus can use to improve the student experience and, ultimately, recruitment and retention. The companies’ mutual focus on changing lives through higher education also makes Knowlura a natural fit as a CampusLogic referral partner.

Read on to learn what makes an online degree program successful.

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Topics: Enrollment Services, Student Success, Adult Students, Student Recruitment Strategies, Non-Traditional Student

Knowlura Knows: Data Drives Recruitment and Retention on Campus

Posted by Gregg Scoresby on 2/9/17 7:34 AM

CampusLogic CEO Gregg Scoresby recently spoke with Knowlura CEO Greg Baker about issues affecting enrollment and financial aid offices—and emerging trends that both departments on campus can use to improve the student experience and, ultimately, recruitment and retention. The companies’ mutual focus on changing lives through higher education also makes Knowlura a natural fit as a CampusLogic referral partner.

 

In part two of this three-part blog series, Gregg and Greg (GS and GB, respectively) discuss data, mobile, online learning, and all the reasons why enrollment and FinAid need to work together to make evidence-based decisions for the future. Read on to learn what’s behind the numbers that Knowlura crunches.


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Topics: Enrollment Services, Student Success, Adult Students, Student Recruitment Strategies, Non-Traditional Student

Looking Back to Push Forward

Posted by Hannah Deye on 2/2/17 9:30 AM

 

In my opinion the beginning of a new year is such an exciting time at Knowlura. It’s a chance for the team to celebrate and build on all the past year’s successes and analyze the challenging areas to develop ways to improve in 2017.


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Topics: Marketing Services, Enrollment Services, Student Success, Digital Marketing, data

Knowlura Knows: How Enrollment and Financial Aid Puts Students First

Posted by Gregg Scoresby on 1/26/17 1:59 PM

Knowlura and CampusLogic recently announced a referral partnership that strengthens the opportunities for institutions to improve the student experience.  CampusLogic CEO Gregg Scoresby recently spoke with Knowlura CEO Greg Baker about issues affecting enrollment and financial aid offices —and emerging trends that both departments on campus can use to improve the student experience and, ultimately, recruitment and retention.

 

In this three-part blog series, Baker shares his perspectives on data, mobile, online learning and all the reasons why enrollment and FinAid need to work together. (And since it’s Gregg talking with Greg, we’ll differentiate them by “GS” and “GB.”)


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Topics: Enrollment Services, Student Success, Adult Students, Student Recruitment Strategies, Non-Traditional Student

The Field We Are In

Posted by Rick Mead on 1/19/17 8:46 AM

Higher Education is a weird and wacky field. This is especially true when enrollment and retention are coupled to a business model. If we compare that model to the traditional consumer model, things get even crazier.  Let’s think about that model for a minute. Other products and services follow a very distinct pattern. A consumer wishes to purchase a product or service and there is an exchange of funds. The consumer gets said product or services and is satisfied (or not).

 

  • If I want a gallon of milk, I go to the store and purchase a gallon of milk.
  • If I want my carpets cleaned, I hire a service to clean the carpets.
  • If I want a rocket ship, I would go to the…uhm…place that sells rocket ships.


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Topics: Enrollment Services, Student Success, Adult Students, Student Recruitment Strategies, Non-Traditional Student

A Plan for Trust

Posted by Andy Gruber on 1/12/17 10:58 AM

Late in 2016, Eduventures released their OPM Market Survey, and the results were encouraging.  The 15-year conversation regarding online program development and support is shifting from enrollment growth and revenue to student experience. This is good news!

 

For many years, institutions added familiar programs to an already crowded marketplace without much regard for demand or shifting market conditions. Eduventures deep dive on OPM’s, provides a clear signal that administrators and faculty are now more attentive to the important truth that success is not exclusively about revenue and new markets, it is about being authentic and infusing care and compassion into every student experience. 


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Topics: Student Success, Adult Students, Student Recruitment Strategies, Non-Traditional Student

Enrollment Representatives and Advisors: Oh What a Difference They Can Make!

Posted by Will Dixon on 1/5/17 11:28 AM

Sometimes it’s easy to forget just how important a role we play as enrollment representatives. The ability to confidently guide a student through the steps they need to achieve their academic goals can be invaluable and immensely appreciated by students. Universities such as the University of Minnesota and Pepperdine University have reported much higher satisfaction rates after investing in a more streamline, student-focused service model that aims to reduce the amount of multi-department shuffling a student must endure. From a personal standpoint, I can attest to the difference that an involved (or not, as my experience unfortunately revealed) enrollment advisor can make.


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Topics: Enrollment Services, Student Success, Adult Students, Non-Traditional Student

Due Diligence: Questions to Ask About Underserved Populations

Posted by Jay Bookout on 12/16/16 8:23 AM

A colleague recently sent me an article that caught his attention and it reminded me of the many challenges I faced when considering how best to serve students that were looking to re-enter higher education.  The article http://www.forbes.com/sites/ryancraig/2016/12/06/re-entry-the-next-frontier-for-higher-ed-service-providers/#41838c4b7eb7  first describes the unbundling of OPM services, how the rev-share glory days of yesteryear are coming to a close, and that a new horizon – and few companies – are on the cusp of offering new unbundled and creative services. 


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Topics: Enrollment Services, Student Success, Adult Students, Student Recruitment Strategies, Non-Traditional Student

Facebook Messenger Ads - Are They Right for You?

Posted by Jennifer Fisher on 11/17/16 10:34 AM

How do you get the conversation started with potential students? As a college or university, one of your primary goals for the year may be to increase enrollment numbers or to promote a new program offering. Advertising offers a way to spread awareness and connect with a target audience, but how can you go beyond awareness? Many channels are making improvements that allow you to refine your targeting, customize your messaging and enhance the user’s overall experience. One such channel that continues to make updates to their advertising platforms is Facebook. Their most recent update allows you to message potential students directly on Facebook.  

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Topics: Marketing Services, Student Recruitment Strategies, Non-Traditional Student, Digital Marketing